BRAND IDEA

Brand positioning - to lead the fashion trend of the era of retro European and American big names

Product characteristics - retro noble, go its own way

Market positioning - high-end fashion, mass consumption

Brand Identity - The world is different for me. Dare to pursue, dare to challenge, I am different, I exist; in the mainstream of the times, adhere to the exclusive retro style.

Brand crowd - the world is different for me. Dare to pursue, dare to challenge, I am different, I exist, do not take the unusual road crowd.

BRANDED ADVANTAGES

Pure European and American descent -

Babailun, a big trend of Europe and the United States to open up the era of retro supremacy. It advocates a "comfortable, high-profile" new life, new attitude, new style. With the pure and noble blood of big names in Europe and the United States, adhere to the excellent high-quality comfortable shoes, for the dream, pursuit, personality of the modern consumer groups, passing a trend with the international and personality fashion "new life" form.

Extreme big brand Pierre products -

Babailun,by the industry's top independent designer team full control, is committed to emphasize "quality manufacturing, detail moving, excellence, comfortable wild" and world-famous. The entire design process, uphold the "professional, concentrate, focus on" the world's top craftsmanship, from the leather mining, style building, color harmony, technological innovation and other aspects, the integration of European and American art style, the latest technology to create a ring, step by step , Strongly dedicated to consumers both "unique models" and "comfortable and safe" perfect Jiapin, given to each product exclusive unique style and attitude, temperament soul.

Unique design -

Babailun,always adhere to the production of high standards, high quality, leading the fashion excellence of the brand as the core appeal. Adhering to the professional, concentrate, focus on the international top craftsmanship, strictly from the customer's daily wear needs, the integration of different occasions, different periods of different needs of shoes; regardless of raw material selection, layout design, or with color, technology, meticulous Quality inspection, always adhere to the highest standards of Europe and the United States to create meticulously, committed to the production has "ultimate comfort" and "lead the fashion style" of the shoes and apparel products.

Scientific innovation selection -

Babailun,all fabrics are used in Europe and the United States international standards assessment materials, eliminate any chemical materials, fillers and other substances that have side effects on the skin, to ensure that every piece of fabric, can give the wearer a healthy, comfortable fit the peak experience . These high-quality, high-tech fabrics not only are not easily distorted in the manufacturing process, they are more comfortable, soft and intimate than other fabrics, and more conducive to the wearer's foot shape correction, walking control and physical and mental health.

Careful and comfortable version -

Babailun, synonymous with comfort and quality, but also the eternal pursuit of the designer team. Standing front of the fashion trend in Europe and the United States of the world, their intentions every detail of the design of each product, but also on the product comfort and fit of foot-depth analysis, scientific considerations, carefully grasp every piece of fabric, every seam, Every detail. Ultimately ensure that each product is enriched with health, comfort, functionality, fashion as one of the international popular well-comfortable version.

To Zhen to the United States and crafts -

Babailun,designer team carefully consider the overall design of the aesthetics, fashion, trendy, strong emphasis on technology for the comfort of feet, in line with the international epidemic in Europe and the United States, Miaoshou grafting of traditional handmade shoes "fine, clever , Fine "process requirements; innovative fashion elements and traditional techniques for technical integration, to ensure that each of the products of the craft to perfection, perfect.

Channel advantage -

Integrated through the big brands, a comprehensive supply chain management

As a brand with pure European and American big brands, Barberon always pays close attention to the trend, trend and integration ability of domestic and international sports shoes industry chain, forms a top-down rapid supply system of exclusive professional channels, and integrates international fashion big brands Supply skills, cutting-edge theory, cleverly integrated into a comprehensive supply chain management, to ensure that all kinds of products in the fastest, shortest, best time, efficient and quick circulation, arrived in the world.

Promotion advantage -

Comprehensive promotion, enhance brand awareness

Babailun, heavily hired well-known brand promotion agencies throughout the planning and promotion, from the pre-market research to refining the promotion of planning ideas, and then to implement the strategy of implementation, all-round, multi-level, three-dimensional comprehensive promotion of the brand. In the meantime, with the help of online and offline media, the media vigorously promoted S-Net promotion from the media to rapidly enhance the popularity, reputation and influence of Babailun, in the industry.

Future blueprint -

For the whole world in China, to create a new benchmark for the industry

Babailun,the core team, is a very cohesive, combat team. They unite as one, work together; they keep up with the times, work hard and strong, adhering to the indomitable spirit to create a new benchmark for the industry lofty ideals, the company's development strategy is bound to push every corner of the world in order to create N-Baby brand The new situation struggles, move forward.

BRAND TERMINAL
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